But one can’t do his job without the other, so we may as well try to be friends, right?
An infographic from Precious Communications and My News Desk lists seven ways PR pros can make reporters happy, seven ways to make them angry, and the five components of a good story.
To a seasoned PR pro, this information probably isn’t anything new. But it’s always helpful to keep these tips fresh in your mind.
To ensure your pitches always please reporters, avoid these seven mistakes:
1. Sending a lengthy press release. Forget it. The reporter won’t read it.
2. Listing an elusive contact person. Seventy-five percent of journalists are frustrated when they can’t contact a spokesman.
3. Not having an online presence for the brand. Seventy-four percent of journalists Google companies after they receive press releases.