7 tech mistakes content marketers make

From SEO to conversion shortfalls to missing the boat on mobile, these costly mistakes can scuttle the brilliance of what you have to offer.

Ragan Insider Premium Content
Ragan Insider Content

It’s easy to become consumed with creating content, but smart content creation requires a lot of thought and planning.

Here are seven costly technology mistakes content marketers make. Do any resonate with you?

1. Not optimizing content for Google

It would be nice to just write articles and ignore how Google will rank them, but you can’t ignore the librarian indexing your book.

Find out what people are searching for that is relevant to your business, and write content about those topics. If people aren’t searching for your topics on Google, you’ll have a hard time getting search engine traffic.

My friend Mark Schaefer invented a term about the overload of content called “content shock.” Because his article was so controversial, it was mentioned thousands of times on the Web. You can see in the image below that there are 1,282 links from external sites to this content.

That’s what happens when you create demand for a keyword. Schaefer’s website ranking went up, and he gets ongoing traffic.

If you are not going to create demand for search phrases, stick to the ones you know people are already looking for.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.