7 things I love/hate about public relations

As with any job, PR offers thrilling highs and devastating lows. The author shares a few personal examples. Weigh in with your own.

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Yet I keep on trucking. I guess deep down I really do enjoy what I do.

Here are the top seven things I love/hate about PR:

1. I love the intensity of helping media connect with others and providing them with information for stories; I hate that if someone can’t come through on an interview, it’s my reputation on the line.

2. I love the sense of accomplishment when I see a feature story on the front page of a top media target that I made happen; I hate when a client acts like it’s just an everyday story placement.

3. I love the sense of completion when all interviews are done and information is sent to the reporter; I hate the lack of control over the final product.

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