Yet I keep on trucking. I guess deep down I really do enjoy what I do.
Here are the top seven things I love/hate about PR:
1. I love the intensity of helping media connect with others and providing them with information for stories; I hate that if someone can’t come through on an interview, it’s my reputation on the line.
2. I love the sense of accomplishment when I see a feature story on the front page of a top media target that I made happen; I hate when a client acts like it’s just an everyday story placement.
3. I love the sense of completion when all interviews are done and information is sent to the reporter; I hate the lack of control over the final product.