7 tips for fashion PR The Pocket Guide to Fashion PR , by Sophie Sheikh, is a new book about — you guessed it — how to do fashion PR. Sheikh sent the blog PR Couture a summary of the seven chapters, along with a tip from each of them. By Ragan StaffJan. 25, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.