7 tips to create a killer podcast

These guidelines and techniques can help you reach a vast audience with fresh or repurposed content, all at an exceedingly low cost.

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Podcasts “are so easy and cheap,” says “Freakanomics” author Stephen J. Dubner, “and because there’s an infrastructure that’s been built by other third parties, I can just be a free rider. I can make my content for very little cost as an experiment, distribute it freely and easily, and see if it works.”

Consider the true-crime podcast Serial, which was downloaded 68 million times and was popular enough to be parodied on “Saturday Night Live.” That’s huge consumption for any medium, and it exemplifies the attainable reach in this channel.

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As further evidence of the popularity of podcasts, consider these facts:

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