7 tips to develop your employees as brand ambassadors

Start by empowering the social media stars you have on staff. Make it simple for others to join by curating content, and motivate their participation.

Ragan Insider Premium Content
Ragan Insider Content

Your employees are often your company’s best storytellers.

The question is: What kinds of stories do they have that are worth telling?

Here are tips and strategies you can use to motivate your staffers to be positively vocal about your brand:

1. Start small with the stars you already have.

Talent consultant Lars Schmidt warns that starting an employee activation initiative with your HR department or upper management can backfire. “Employees may be skeptical if HR or leadership pushes them to act,” he says. “If they see their peers participating, they’ll be more compelled to follow suit, and your initiatives can grow organically and authentically.”

Identify the employees who are already advocates on social media, and start small with them. Once you’ve trained them to use their media social profiles or their dedicated branded profiles, you have your internal leaders who can spearhead a larger program.

2. Make it about personal branding.

The best way to spark brand advocacy within your organization isn’t by offering a financial or physical reward; it’s about personal incentive.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.