Media Relations 7 ways to create PR opportunities during the dog days of summer The waning days of summer can seem slow, but they don’t have to be. All it takes is a little effort and a keen eye for media opportunities. By Marijane FunessAug. 13, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.