First, you’ll ensure your content lives longer. Sure, you can share the same article over and over again, but that doesn’t mean it will live longer. It just means you will bore your audience.
Second, you have the chance to reach more people when you adapt your PR content to each social media channel, and you’ll bring more traffic to your website and blog.
Once you set your brain to find ways to repurpose existing content, you’ll see new opportunities that will lead to even more content ideas, which you can later repurpose—and on and on.
Here are ways you can adapt and recycle your content:
1. Short videos. Create a video with the main takeaways. You can use AdobeSpark to create a video or your own smartphone camera to narrate it. If you want to go wild, record yourself talking about the main takeaways and then add text in the editing phase. If you don’t have the skills to handle that, it’s worth it to hire a videographer.