76 percent of UK businesses don’t understand ‘PR’

In what seems a pretty non-scientific poll, pr2go, a public relations firm, has found that 76 percent of businesses in the UK don’t understand the meaning of public relations. “We spoke to more than 500 business people seeking to raise the profile of their company across the UK, and their definition of PR varied from telesales to mail-shots,” wrote James Hobday, CEO of pr2go. “Very few of them understood that it involved the use of online, broadcast and print media to get their ke…

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