79 percent of mothers using social media

A recent study by Child’s Play Communications shows that most moms are not as inexperienced with social media as their naïve sons and daughters may think. Of 2,000 U.S. mothers surveyed, 79 percent with kids younger than 18 are active on social networking sites, such as Facebook, with 43 percent of these moms using it on a daily basis. What does that mean for marketers? Almost one in four moms (23 percent) considered active on social media say they’ve purchased a children’s product based on a networking sit

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