8 data protection tips for PR pros
PR pros have many responsibilities, but industry veterans should add data protection to their priorities. Consider these insights.
If you work in PR, you probably have a list of responsibilities to prioritize.
As you focus on developing messaging and pitching stories to journalists, one item probably ranks pretty low, if it makes your priorities list at all: security.
Security isn’t an insanely sexy topic, but it is an incredibly important one. As a PR professional, you need to care about, and be aware of important security measures to protect your company’s or client’s data. After all, PR professionals often have access to important files like drafts of press releases yet to be distributed or spreadsheets with sensitive information on company financials.
As the world has become more digital, the stakes for what hacking and phishing (when a scammer uses fraudulent emails, texts, or copycat websites to get you to share valuable personal information) can do to an individual or organization are higher than ever.
A PR security nightmare
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
