8 digital marketing KPIs you can’t ignore

As the digital age has made it possible to track practically every bit of information your customers generate along their journey to purchase, it can be tempting to analyze it all. However, sifting through this mountain of data is a daunting task. As the number of potential key performance indicators (KPIs) grows parallel to your business, it becomes more important to focus on your performance’s most relevant indicators.

Here are eight KPIs that warrant the attention of savvy communicators and marketers:

1. Website traffic. Perhaps the most basic of all KPIs, measuring your website traffic helps you discover whether your website serves its primary purpose as a 24/7/365 ambassador for your brand. View trends in your site’s monthly traffic volume to determine how effective your overall marketing efforts are. Then, focus on noteworthy details like “visitors per page,” “visitors per product category,” or “visitors by price” to identify areas for improvement.