8 lessons Bruce Springsteen teaches brands

Communicators and CEOs should take a cue from the Boss on how to stay relevant to your audience.

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“Witnessed” is a carefully chosen word because it conjures the fervor of his concerts. He performs, yes, but he also testifies, and his adoring, faithful congregation (ranging from teens to octogenarians) responds in kind. It’s something to behold: a single-handed movement from Springsteen yields an instant, intended response.

The dozen or so times I’ve seen him, I’ve marveled at the obvious: his energy level, powerful voice, under-appreciated guitar playing, engaging personality and songwriting. But this time I was struck by his relevance. Despite being 62 and having created 17 albums in 40 years, he’s more relevant than ever. How does he do it? Here are eight relevance lessons from the Boss:

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