Media Relations 8 pointers for responding to negative coverage When your brand or organization is getting raked over the coals in the press, you’re in for a tightrope walk. Reach out, but don’t overextend. By Dorothy CrenshawFeb. 5, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.