8 PR lessons from playoff baseball

Hitting a home run to tie the game in the bottom of the ninth inning isn’t impossible in baseball—or public relations. During crunch time, consider these few similarities.

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Most PR pros are prepared to handle the occasional extra inning or two.

When the clock strikes 2 a.m. and you’re heading to the bottom of the 13th, though, it’s important to be ready for even the most unpredictable play.

WORKSHOP: How podcasts help you reach business and communication goals.

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