8 PR sins to avoid

Micromanaging stories, burying the lead and using excessive smiley faces are quick ways to repulse a reporter. Read on for more.

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Let’s talk about them with reference to poor Kirby Delauter.

Funny, clueless Kirby Delauter.

Kirby Delauter.

Let’s say his name a few more times, shall we? Kirby Delauter. Kirby Delauter. Kirby Delauter.

The PR sins of Kirby Delauter

Here’s the backstory (and explanation for why I can’t help but say “Kirby Delauter” over and over) of the PR sins of this poor, clueless man.

Recently, a reporter named Bethany Rodgers did what good journalists do and called Kirby Delauter, a council member of Fredrick County, Maryland, seeking comment on a story including him.

Delauter didn’t call her back. She wrote the story. It published. What happened next is Internet gold.

Delauter called out Rodgers on Facebook with a post that read, in part:

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