8 PR sins to avoid
Micromanaging stories, burying the lead and using excessive smiley faces are quick ways to repulse a reporter. Read on for more.
Let’s talk about them with reference to poor Kirby Delauter.
Funny, clueless Kirby Delauter.
Kirby Delauter.
Let’s say his name a few more times, shall we? Kirby Delauter. Kirby Delauter. Kirby Delauter.
The PR sins of Kirby Delauter
Here’s the backstory (and explanation for why I can’t help but say “Kirby Delauter” over and over) of the PR sins of this poor, clueless man.
Recently, a reporter named Bethany Rodgers did what good journalists do and called Kirby Delauter, a council member of Fredrick County, Maryland, seeking comment on a story including him.
Delauter didn’t call her back. She wrote the story. It published. What happened next is Internet gold.
Delauter called out Rodgers on Facebook with a post that read, in part:
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