8 reasons to invest in social media video

As video content takes a bigger and bigger share of internet traffic, PR pros and marketers must adapt to stay relevant. Here’s why video isn’t going away for social media managers.

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By 2019, video will be the prime mover behind 80 percent of global internet traffic.

Whether it’s Facebook, Instagram, YouTube or Snapchat, video content is what your business needs to focus on moving forward. Social media video marketing is not only accessible, it’s affordable and one of the best ways to reach many people while increasing brand awareness.

Here are eight reasons why social media users respond so well to video:

1. Social media video dominates with 18- to 33-year-olds.

Millennials are spending less time in front of their TVs and more time on their mobile devices and laptops watching videos. As millennials grow into their consumer influence, you cannot overlook the fact that video will be an essential tool for this audience.

YouTube on mobile alone reaches more 18- to 34-year-olds than any US cable network.

2. Video is unmatched in the way it reaches viewers.

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