8 recipes for mouth-watering content

Crafting the perfect blog post, infographic or white paper is all about having the right mix. Use this infographic as a guide for your next campaign.

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There’s no doubt that the state of content marketing is strong:

· 77 percent of marketers are now using content marketing.

· 69 percent of marketers are creating more content now than they did a year ago.

· 66 percent of businesses rate their content marketing as basic and consistent.

· 62 percent of businesses aim to create more engaging, higher quality content.

So, how do you create high-quality content and meet desired growth rates? According to UK-based content marketing agency JBH, it’s through a mix of industry news, user-generated content, social video, blogs, viral content, infographics, white papers and long-form journalism.

WEBCAST: Give your social media PR a shot in the arm.

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