There’s no doubt that the state of content marketing is strong:
· 77 percent of marketers are now using content marketing.
· 69 percent of marketers are creating more content now than they did a year ago.
· 66 percent of businesses rate their content marketing as basic and consistent.
· 62 percent of businesses aim to create more engaging, higher quality content.
So, how do you create high-quality content and meet desired growth rates? According to UK-based content marketing agency JBH, it’s through a mix of industry news, user-generated content, social video, blogs, viral content, infographics, white papers and long-form journalism.