8 steps to ‘tool-agnostic’ social media strategy

Jay Baer offers an easy-to-follow guide to develop your brand’s social strategy.

Ragan Insider Content

That said, everyone needs a jumping-off point. Enter Jay Baer’s “tool-agnostic” approach to social media strategy. He breaks down his method into eight parts:

It’s not exactly comprehensive, but if you’re a newbie to the process, it’s certainly a great place to start. Learn more about how Baer suggests approaching each of these steps in the infographic below:

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