8 surprising stats about the power of email marketing

For example, companies made an average of $40 for every dollar spent on email marketing in 2011.


Remember email? That communications channel loads of cutting edge people love to pronounce dead.

According to this infographic from attachments.me, email is alive and quite well. It is probably something to consider if marketing a business is on your mind.

A few highlights from this infographic:

• There are 3.3 billion email accounts (social media clocks in at 2.7 billion accounts);
• Email is the most dominant way of sharing information with more than 100 trillion messages sent a year;
• According to the Direct Marketing Association, firms made an average of $40 for every dollar spent on email marketing in 2011.

(via PamelaGrow.com)

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