8 tips to create more effective online surveys

Start by defining tangible objectives. Then, identify the audience you want to reach, and start crafting a precise, concise set of questions.

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There are few things more valuable to a business than raw feedback from customers.

When you know what your customers want, you can tailor your business decisions and strategies to accommodate their preferences. Understanding your customers’ tastes, motivations and pain points is the key to creating a great experience—which sets a firm foundation for business success.

Fifty-five percent of customers say they are willing to pay more for a guaranteed good experience. Similarly, 79 percent of customers will avoid a vendor for at least two years after a bad experience.

If you’re keen to create better customer experiences, online surveys should be part of your communications strategy. Here are eight tips to do it right:

1. Define your goal.

Before doing anything else, determine what you’d like to achieve. Ask your team:

Unless you establish tangible goals, your survey will be a waste of time.

2. Identify your specific audience.

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