8 tricks of the food photography trade

That burger looks almost too perfect to eat—because it is. Here’s how the wizards make that food look so delicious on film.

Believe it.

There’s even more behind-the-scenes trickery to make the food that shows up on film look good—so good you can’t eat it (unless you want to swallow motor oil).

Here are eight marketing tricks of food photography, according to Pixiq, Divine Caroline, and Photoble.com.

1.Motor oil. It’s used as a stand-in for syrups that aren’t photogenic. Might want to think twice about that stack of flapjacks—the ones in the ad at least.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.