Media Relations 8 ways PR pros can make their clients look good For most clients, projecting the best possible public image is goal No. 1. For a PR pro to make that happen, there’s got to be a bit of push and pull. By Dorothy CrenshawMarch 28, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.