8 ways to boost media coverage

PR pros can piggyback off breaking news and other events to get more exposure for their clients. Find more news hooks by following these tips.

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In today’s digital age, reporters are often inundated with countless emails each day. That’s why PR pros must be creative when aiming to get your client’s name into key publications.

Here are eight tips to help your client stand out:

1. Take advantage of breaking national news.


News events are a great way to relate back to your industry or company when it’s appropriate to offer the media examples or expertise from a client. Catch these opportunities quickly or else risk looking stale.

2. Insert your client in local news.


Local news can sometimes be as valuable as national events if you get coverage in the dominant newspaper where your company is located.

Look for popular local events and see if there is a way to insert a quote or civic-minded opinion from your client in the ongoing coverage.

3. Check your calendar.


Plan ahead for holidays, both conventional and unconventional, as well as national awareness weeks and other weeklong celebrations. National Health Awareness Week is a great hook for healthcare-related clients to get media coverage.

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