8 ways to boost your executives’ presence through Instagram

It’s not just a platform for wacky images and video. Instagram can build your leaders’ profiles and lend a human face to your organization.

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Or that guy cannonballing a swimming pool can be made to splash back out and replay his jump time and again.

Both are examples of Instagram tools that ordinary Janes and Joes are using to add pizzazz their posts. Yet these and other Instagram tools are increasingly finding a home in executive communications, two speakers told a Ragan Facebook Leadership Communications Summit in Menlo Park, California, on Thursday.

Just look at who is using the platform. Huffington Post founder and Thrive Global Chief Executive Arianna Huffington offers inspiration from the Dalai Lama. General Electric executive Beth Comstock shares a disorienting view of a bookstore in China. Spanx CEO Sara Blakely smooches Goofy at Disney World.

Ethan Arpi, market operations manager of Instagram, and Erin Murray Manning, strategic partner development manager of Facebook, offer tips for boosting leaders’ presence through the power of images. Here are a few:

1. Let your hair down.

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