Your social media managers aren’t there solely to read comments left on your brand’s Facebook page. They’ll help you make the most of your marketing campaigns, and here are ways to tap into what they have to offer:
1. Make them part of the team. Make sure your social media manager understands your organization’s overall objectives, messaging, target audience and sales goals. That way he can develop a social media strategy that will help meet your objectives, not only during campaigns but all the time in between. Most social media managers live by their calendars, so share your planning calendar and upcoming events so your social media manager can be prepared. If you hold a weekly meeting, involve your social media manager.