8 ways to supercharge your LinkedIn profile

Don’t miss business leads or career opportunities because your profile isn’t up to par. Take advantage of these important features.

Ragan Insider Premium Content
Ragan Insider Content

1. Diversify your objectives.

Update your LinkedIn profile in the languages in which you want to be contacted. When I lived in the U.S., I strengthened my English profile. Now that I live in Spain, I use Spanish more. But that doesn’t mean I set my English profile aside; I’m just adapting it to be open to possible work opportunities and leads.

Because they’re aimed at different objectives, the information listed on my English and Spanish profiles isn’t the same. I adapt the profiles to my needs, and you should do the same.

2. Keep your communication appropriate.

Right now, 70 percent of my objectives are linked to my Spanish-speaking world, and I generally update my Spanish profile. However, if someone contacts me in English, I pick up the conversation in that language.

Reach out to your target audiences in a way that makes them comfortable and likely to continue the conversation.

3. Focus on elements to make your profile stand out.

Make sure the heading, professional title, description, and achievements in your jobs are up to date. Highlight the skills and successes that make you special.

4. Make the most of introductions.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.