9 best practices for winning press coverage 1. Keep your ear to the Twitter track … 2. Look at opportunities in audience-to-audience marketing … 3. What’s in it for my readers? … 4. Start your own blog … By Ragan StaffJan. 25, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.