9 digital trends reshaping PR

There are plenty of trends beyond emojis and content marketing that have potential to change the PR landscape. Here are a few.

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Last month, I spoke at the Florida Public Relations Association Annual Conference in Orlando. My topic: Digital trends reshaping the PR industry.

My angle: To talk, not about the trends everyone is talking about (hello content marketing and emojis), but instead about the trends bubbling up just below the surface, those trends that will impact our work in the years to come–not necessarily right at this moment.

I focused on these nine digital trends:

The bite-sized news feed

Platforms like Snapchat and Instagram have shrunk the news feed even more. PR folks can use that to their advantage.

The impending contentpocalypse

Credit to Mark Schaefer for predicting this one more than a year ago. It’s still not here, but it’s coming. And when it does, you’ll want to be ready.

Why the corporate blog isn’t content marketing’s home base anymore

You could make a pretty strong argument that today’s strategies should focus more on capturing attention where your audience resides than driving traffic to your corporate blog.

Instagram Zero in 2016?

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