9 must-have Twitter tools for marketers

Track mentions, see detailed analytics and learn more about your followers with these helpful tools.

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Whether you’re using it for sharing content, responding to followers, keeping up to date with the news, or having fun, Twitter is an essential part of most marketers’ social media arsenal.

It gets even better when you manage your Twitter interactions with third-party tools. There are dozens of them, including Hootsuite, ManageFlitter, Untweeps, and (my favorite) Buffer. Apart from these tried and tested Twitter standbys, there are also some new (or significantly changed) tools around. Here are nine of the most interesting ones I’ve tried recently:

1. Triberr

Triberr enables you to create groups of like-minded Twitter users and share your content with the group via your blog’s RSS feed. The idea is that they will also share that content with their followers.

Although you can automate the process, it’s better to check in to the site and review the content you plan to share. Triberr is a great tool for social sharing, but is also great for influence marketing, which is a new direction for the site. For more on Triberr, read our earlier review.

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