9 reasons to fall in love with a PR career

A communicator’s work is hard—and sometimes misunderstood—but many wouldn’t swap professions for anything else. Here’s why PR pros love what they do.

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It can be a misunderstood profession, and some say it’s all spin. Despite misconceptions and the lack of respect PR pros sometimes receive, most wouldn’t do anything else.

Since Valentine’s Day is approaching, I asked some public relations pros what they love most about their work. Here are nine reasons why they love what they do:

1. PR isn’t a one-size-fits-all profession.

There are many different types of PR roles. Whether you like to write, pitch, research or strategize, you’re in luck. You might start out in one role and decide it isn’t for you, but another role is.

The great thing is that there are jobs to fit you, whatever your interest might be.

2. You get to work with interesting companies.

In PR, you can work with companies in almost any industry and of any size—from corporate giants to small companies and startups. You can also work as a solo practitioner or take an in-house role.

PR consultant Sabrina Browne says that communicators ultimately get paid for doing what they love:

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