Marketing 9 reasons to use images in your content marketing Visual social media posts get more engagement than text, but this rule goes for all content marketing pieces. By Kevin Allen@kevin_j_allenSept. 16, 2014 SHARE Want more likes, clicks, comments and generally higher engagement on your social media posts? Two words: Use images. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.