9 social media lessons from LeBron James and the World Cup

Are you sick of hearing about LeBron James and/or the World Cup? (Raise your hand if you’re actually suffering World Cup withdrawal.) Ogilvy PR’s Ian Sohn took the countless sports clichés surrounding these events, and other sports, and turned them into social media lessons. For instance, “Don’t hold your stars down. Let your most popular personalities represent you in social media. Do you have a rock star product manager? A charismatic executive? Give them the tools, forum, …

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