9 steps to crafting a better press release

MarketingProfs Chief Content Officer Ann Handley has provided a through nine-step plan for creating a news release that will “get the media to sit up and take notice.” Check out No. 9: “Speak to your audience, not your client.” How often do you feel that you drafted a catchy release, but by the end it feels like a committee cobbled it together? A majority of you are probably raising your hands.–Matthew Royse