Well, this is interesting. The proliferation of blogs is apparently killing the need for PR. “If you’re seeking coverage, there is no longer a need to employ an expensive PR firm to pitch your story (though as I’ll explain, it can be a helpful shortcut),” Adam Ostrow wrote for Open Forum . Ostrow then provides nine do-it-yourself tips for pitching bloggers. Good advice, although nine tips and millions of blogs hardly kill the need for useful public relations.