BlackBerry maker’s CEO moans to NY Times about image problems
The chief executive of Research in Motion, which manufactures the BlackBerry, wants to know why there’s negative sentiment for his smartphone. Better off mum?
You have a few options:
• Devise a public relations strategy that will help to improve your brand’s image;
• Stay the course with a few minor tweaks—after all, your sales prove you’re staying competitive.
• Whine in a New York Times article that your company is underappreciated.
Mike Lazaridis, CEO of Blackberry maker Research In Motion, chose the third option.
Here is Lazaridis’s quote in a recent New York Times article:
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