4 marketing lessons from spam

This blog post in no way endorses e-mail spam; it does acknowledge its effectiveness, however. “Last year a Russian investigation found a network of spammers selling fake goods and fake pills online,” Copyblogger ’s Daniel Scocco wrote. “Each spammer was making, on average, $4,600 per day.” This takes some marketing savvy, so Scocco looked a little closer at spam and found these four lessons.