PR vs. advertising in battle for control of social media

Here comes that prickly question that arose, well, as soon as social media took hold at companies. Who’s in charge of it: Corporate communications, advertising, customer service, HR? An article in Adweek this morning takes a closer look at this conflict. “The amorphous nature of social media is sowing the confusion,” Brian Morrissey wrote for Adweek . “For a brand like Comcast, social media can amount to an extension of customer service, most notably its well-chronicled use of Twi…