A guide to do-it-yourself PR

A business owner with no public relations training or experience decided to adopt a PR role. “Since I have no formal PR training,” Sherri Haymond wrote on PRBreakfastClub, “everything I know I’ve learned from reading books, articles, blog posts and tweets; from watching how companies on (and off) Twitter have worked to brand themselves; from years of contributing to and being a consumer of corporate PR. And, of course, from being a heavy-duty consumer of popular culture.” He…