Waggener Edstrom on embargo breakdown: ‘We goofed’

Last week, Michael Arrington, founder of the popular and influential blog TechCrunch , called out PR firm Waggener Edstrom for an embargo gone wrong. Waggener Edstrom is Microsoft’s PR firm, and the embargo dealt with the redesign of MSN.com . Jennifer Houston, a senior vice president at Waggener Edstrom, blogged about the incident. “We goofed. And we understand the impact — on the influencers brands, time, and even work/life balance (is there such a thing?). So we thought we’d sh…

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.