3 tactics for building brand authority on social media

Building authority often isn’t the No. 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about.

The way people view your brand can make a huge difference in whether they decide to consume your content, trust what you’re saying, and ultimately make a purchase. Thankfully, there are plenty of ways to build authority while simultaneously working on other marketing objectives, including on social media.

We’re living in uncertain times, and now more than ever, people are turning to social media for camaraderie, distraction—and facts.

Here are three ways you can build your authority via social channels:

1. Share your data and expertise.

My agency Fractl partnered with BuzzStream to study what kind of content is perceived as being authoritative.

(Image courtesy of Fractl)

Content that has its foundation in data is what people find the most authoritative. A brand that people recognize can also appear authoritative in their communication, but those numbers change when we’re talking about brands no one has heard of.