How ‘WFH’ has brought clients and colleagues closer together

In a massive shift to combat COVID-19 transmission, 62% of employed Americans were working from home at the beginning of April, a number that doubled since mid-March.

While there have been countless negatives to becoming physically distanced from colleagues and clients, there are a handful of upsides that shouldn’t be omitted from the WFH-pandemic story. Undoubtedly, everyone misses grabbing a coffee or lunch together and sitting face-to-face in a conference room, yet through this remote experience, a deeper sense of connectedness has transpired between PR professionals and clients (and vice versa).

A look into our homes

The rush to implement video calls in lieu of in-person meetings allowed for a literal peek into people’s living spaces.

There’s something about seeing the inside of someone’s home that makes you feel like you know them on a deeper level, whether you get a sense of their interior decor style or find them in front of a rare book collection that you had no idea interested both of you. This has allowed both clients and coworkers to learn new things about each other’s hobbies, interests and sometimes even family members or pets. It has also allowed for people to feel more exposed and therefore more vulnerable.