Tips for launching a great virtual event
With social distancing likely to be a fact of life for many months to come, communicators should consider ways to bring everyone together online.
Social distancing is here to stay, and that includes interacting digitally with colleagues and clients. While efforts are underway to reopen portions of society like offices and schools, large in-person events are going to be among the last functions to receive the green light to return.
Because of cancellations and postponements of in-person events, many organizations are making the shift to virtual events. A new survey from the Center for Exhibition Industry Research found 63% of organizers that postponed an event have added a virtual component. Among organizers forced to cancel entirely in 2020, 81% plan to shift to digital in the future.
However, it’s not an easy transition.
Understanding how to launch a virtual event is going to be a crucial part of your marketing arsenal well into 2021 and beyond. Here are four tips to guide you through a successful virtual event:
1. Understand the virtual landscape.
The first step in the planning process is gaining an awareness of the tools available.
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