3 ways to protect your marketing budget

Marketing is chronically underappreciated.

Only about half of CEOs think highly of their CMOs’ effectiveness (according to Deloitte research), making marketing departments more likely to suffer budget cuts than their counterparts.

During downturns or crises (oh, hi, pandemic), budgets are even shakier: 90% of marketers have reported having their budgets delayed or submitted to review and more than half of global brands halted ad spend for the next few months (according to Marketing Week and World Federation of Advertisers research, respectively).

Even in normal times, budgets come under fire quarterly and yearly. As marketers, it might feel like we’re being forced to prove our worth.

Here are three great ways to communicate our value — and ensure our organizations’ success:

Be a partner to all. Marketing sits at the intersection of customer and content, and from that vantage point, you can support the whole organization. Why not offer your team’s brainpower to help other departments?