How future pros see the emergence of virtual conferences

The coronavirus pandemic has accelerated our dependence upon virtual spaces in order to be able to continue to work and connect. While we all of course look forward to returning to live events when it is safe and practical to do so, difficult times call for innovative measures, and organizations are learning to deliver events that can provide meaningful, educational experiences for attendees while also avoiding Zoom fatigue.

For example, in October, PRSA and PRSSA presented ICON 2020, the first all-virtual International Conference for both organizations. We weren’t in Nashville as planned, but rather than simply present a series of Zoom sessions, the event effectively simulated a “live” experience. From the lobby entrance to the keynoters and networking opportunities, the may offerings helped elevate it beyond the “traditional” virtual event.

A key element to its success, and one that can serve other organizations well, was the integration of popular and familiar events, such as award ceremonies and a virtual exhibit expo, that members expect to experience. In addition, throughout the conference, the gamification aspect of rewarding attendees for finding objects hidden in the screen was, and can be for others, a creative way to keep everyone engaged as well as support some friendly competition.