Why meaningful sustainability messaging is essential for long-term business success

Tyson made headlines last week with the unveiling of its first vegan burger, part of a corporate strategy to appeal to environmentally conscious investors and consumers.

The meat company’s innovations – and resulting media coverage – illustrate the positive role that communications professionals can play in advancing corporate Environmental, Social and Governance (ESG) efforts.

“I thought Tyson did a very effective job of citing industry-specific context,” says Assaf Kedem, vice president of corporate communications at Mitsubishi UFJ Financial Group. He pointed to Bloomberg’s May 3 story “America’s Biggest Meat Company Gives Faux Burgers Another Shot.”