The Home Depot Foundation celebrates 9 years of ‘Celebration of Service’ with Operation Surprise
The company offered veterans life-changing moments, earning first place in the Community Relations Campaign category of Ragan’s PR Daily Awards.
The Home Depot Foundation, celebrating its ninth year of its Celebration of Service campaign, set out to surprise and delight veterans, re-inspire its workforce and improve engagement with customers and nonprofit partners.
The Foundation dug in and refreshed its employee engagement, audited media coverage and used social listening and monitoring to increase engagement and awareness.
This led the Foundation and its agency partners to the thematic, Operation Surprise, which set out to surprise veterans with life-changing moments. This included a nationwide contest where a veteran could be nominated to win a $25k home improvement grant, which received more than 2,500 entries.
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