Winner:
CONGRATULATIONS TO RAGAN'S 2021 MEDIA RELATIONS AWARDS WINNERS!
The winners in this year’s Media Relations Awards program know how to stand out on the media landscape.
They told powerful stories, protected their organization’s reputation, navigated uncertainty during the pandemic and more—and they delivered success for the organizations or clients.
Congratulations to this year’s impressive Media Relations Awards winners. Read on to learn more about their award-winning work.
MEDIA RELATIONS AWARDS WINNERS
Grand Prize: Media Relations Professionals of the Year
Grand Prize: Media Relations Professionals of the Year
Honorable Mentions
Grand Prize: Media Relations Professionals of the Year
Grand Prize: Media Relations Professionals of the Year
Grand Prize: Media Relations Professionals of the Year
Honorable Mentions
Grand Prize: Media Relations Professionals of the Year
Grand Prize: Media Relations Professionals of the Year
Grand Prize: Media Relations Professionals of the Year
Honorable Mentions
Grand Prize: Media Relations Professionals of the Year
Grand Prize: Media Relations Professionals of the Year
Grand Prize: Media Relations Professionals of the Year
Honorable Mentions
Grand Prize: Media Relations Professionals of the Year
Grand Prize: Media Relations Campaign of the Year: Over $50,000
Grand Prize: Media Relations Campaign of the Year: Over $50,000
Honorable Mentions
- Aflac — 2020-2021 Aflac Open Enrollment Campaign
- Alibaba Group — 2020 Alibaba Group’s 11.11 Global Shopping Festival Media Campaign
- Herbalife Nutrition — Global Healthy Lifestyle Thought Leadership Strategy
Grand Prize: Media Relations Campaign of the Year: Over $50,000
Grand Prize: Media Relations Campaign of the Year: Under $50,000
Grand Prize: Media Relations Campaign of the Year: Under $50,000
Honorable Mentions
- American Psychological Association and Vanguard Communications — Stress in America™ 2020: A National Mental Health Crisis
- Bospar — Prodoscore: Making Working From Home Actually Work
- Playstation — PS5 Launch
Grand Prize: Media Relations Campaign of the Year: Under $50,000
Grand Prize: Media Relations Campaign of the Year: Under $10,000
Grand Prize: Media Relations Campaign of the Year: Under $10,000
Honorable Mentions
- Children's Health — Children’s Health and COVID-19: A Call to Action and Education
- World Wildlife Fund — Living Planet Report 2020
Grand Prize: Media Relations Campaign of the Year: Under $10,000
Brand Messaging or Positioning Campaign
Brand Messaging or Positioning Campaign
Honorable Mentions
- Agency Guacamole — Baxter of California Deep Clean Shampoo Launch
- Bospar — SingleStore: What’s in a Name?
- Church Mutual Insurance Company, S.I. and Padilla — Resiliency Through Risk Control – Church Mutual Becomes Trusted Resource to Key Leaders
- Intel Corp. with Ketchum — Sharing the Promise of AI – One Smell at A Time
- Siemens Healthineers — Informing Americans About Antibody Testing Through Top-Tier Media Outreach
Brand Messaging or Positioning Campaign
Cause Marketing Campaign
Cause Marketing Campaign
Honorable Mentions
- The Brand Agency — Building a More Sustainable Future: Debuting Aether Diamonds
- Travelers Insurance, Peppercomm, TBWAChiatDay New York — Zaadii: The Legend of Z-Hawk—Consumer Distracted Driving Education Campaign
Cause Marketing Campaign
Community Relations Campaign
Community Relations Campaign
Honorable Mentions
- AARP — Creating the Good with AARP Illinois
- Children's Hospital at Dartmouth-Hitchcock — Camp CHaD ~ Virtual Camp for New Hampshire’s Kids
- Loyola Marymount University — LMU Master Plan Amendment
- Makovsky — Hunt Military Communities
- Violet PR — 'Choose Topeka' - $15:000 Relocation Campaign
Community Relations Campaign
Content Marketing and Brand Journalism
Content Marketing and Brand Journalism
Honorable Mentions
- Jefferson Health — Jefferson Health Cortimo Clinical Trial
Content Marketing and Brand Journalism
COVID-19 Communications Campaign
COVID-19 Communications Campaign
Honorable Mentions
- American Nurses Association — COVID-19 and the Nation’s Most Trusted Profession: ANA’s Rapid Response Rallies for Nurses
- BODEN Agency — McDonald's HACER Más
- Cone Health — COVID-19 Media Response
- ESPN — #oneteam Campaign
- Kraft Heinz Company — We Got You America
- MUCINEX — MUCINEX Goes Beyond Words with Three-Phased COVID-19 Public Health Information Campaign
- Northwell Health — The First COVID Vaccine in the US
- Proofpoint — Expect the Unexpected: Combating the Toughest COVID-19 Cybercriminals Worldwide
- The Home Depot Mexico — Do It Yourself COVID-19
- Vonage — COVID-19 Communications
COVID-19 Communications Campaign
Crisis or Reputation Management Campaign
Crisis or Reputation Management Campaign
Honorable Mentions
- Culloton + Bauer Luce — Containing a COVID-19 crisis: How CBL helped restore a Chicago nursing home network’s reputation
Crisis or Reputation Management Campaign
Data-Driven Media Relations Campaign
Data-Driven Media Relations Campaign
Honorable Mentions
- Aflac — 2020-2021 Aflac Open Enrollment Campaign
- Burrow — Maximizing Revenue Through Data-Backed Media Strategy
Data-Driven Media Relations Campaign
Diversity, Equity and Inclusion Initiative
Diversity, Equity and Inclusion Initiative
Honorable Mentions
- Genesis Brand Management — Raising Awareness for the Asian Community through the Power of Food
Diversity, Equity and Inclusion Initiative
Global Media Relations Campaign
Global Media Relations Campaign
Honorable Mentions
- Degreed — Degreed: The State of Skills
- MTA — AlCan ONE Completion
- Playstation — PS5 Launch
- Proofpoint — Expect the Unexpected: Combating the Toughest COVID-19 Cybercriminals Worldwide
Global Media Relations Campaign
Governmental or Public Affairs Media Relations Campaign
Governmental or Public Affairs Media Relations Campaign
Honorable Mentions
- Milwaukee County Office of Emergency Management/Kane Communications Group — Stay Home Save Lives Campaign
Governmental or Public Affairs Media Relations Campaign
Innovation in Media Relations
Innovation in Media Relations
Honorable Mentions
- The Buddy Group — Pete Deutschman
- Alibaba Group — Alizila
Innovation in Media Relations
Integrated Marketing Communications Campaign
Integrated Marketing Communications Campaign
Honorable Mentions
- Aflac — 2020-2021 Aflac Open Enrollment Campaign
- Archer Daniels Midland (ADM) — ADM's 2020 Emerging Consumer Behavior Shifts Campaign
Integrated Marketing Communications Campaign
Media Relations Video
Media Relations Video
Honorable Mentions
- The Buddy Group — Pete Deutschman
- Verra Mobility — 2020's Worst Red-Light Runners
Media Relations Video
New Product or Service Launch
Winner:
New Product or Service Launch
Honorable Mentions
- 5W Public Relations — CLMBR – Building Brand Recognition from the Ground Up
- Amendola Communications — Capsule’s Ventilated Patient Surveillance (VPS) workstation
- BML Public Relations — BML Public Relations & Del Monte Fresh Produce: Pinkglow™ Pineapple Launch
- Cone Health — Women's & Children's Center Media Campaign
- Intel — Intel Industrial Summit and Product Launch
- iQ 360 — Movers and Shakas: Reimagining Hawaii's Tourism Industry
New Product or Service Launch
Winner:
Newsjacking
Newsjacking
Honorable Mentions
- Geben Communication — Weekdays
- Plenty of Fish — The New “F-Word”: Fauci-ing
- Pugh & Tiller PR — Speeding During the COVID Shutdown
- Saama Technologies and Fiaschetti Communications — A NASA Mindset to End the Pandemic.
- The Power Group — Golden Chick’s Golden Opportunity with Fletcher’s Original Corny Dogs
Newsjacking
Pitch
Honorable Mentions
- Anker Innovations — Soundcore Launches Liberty Air 2 Pro Headphones
- Citrine One Malaysia — Shopee 12.12 Birthday Sale
- Experience Harlem — Wilson Marshall PR + Special Events
- Genesis Brand Management — Raising Awareness for the Asian Community through the Power of Food
- Oakmont Management Group — Valentine's Day Vaccine
Purpose-Driven Campaign
Purpose-Driven Campaign
Honorable Mentions
- Dittoe Public Relations — EXHALE, the first emotional wellbeing app for and by Black, Indigenous, Women of Color
- Merck Animal Health — Unconditional
- Qorvis Communications — Crafting through Covid
- Reckitt — Here for Healthy Schools
Purpose-Driven Campaign
Social Media Campaign
Social Media Campaign
Honorable Mentions
- bicom — Vichy – Neovadiol campaign
- BODEN Agency — McDonald's Dorado
- Bullfrog + Baum — Next Level Holiday - Launching Biochem's Chocolate Peppermint Protein Powder
Social Media Campaign
Thought Leadership Campaign
Thought Leadership Campaign
Honorable Mentions
- Amendola Communications — Amendola Puts Appriss Health on the Map with Thought Leadership Results
- Arcadia — Amendola Helps Arcadia Rise to the Top with Outstanding Thought Leadership Results
- Clyde Group — George Mason School of Business
- Critical Environments Group — Data Center Containment Best Practices that won't Bust Your Budget
- Diffusion — Elevating Brand Awareness of alliantgroup Through Strategic Thought Leadership
- Peppercomm — Restarting the travel industry from zero: Peppercomm and Flagship for trivago
- Sotheby's International Realty — Luxury Outlook Report Thought Leadership
Thought Leadership Campaign
Use of a Celebrity or Personality
Use of a Celebrity or Personality
Honorable Mentions
- Buffalo Wild Wings — Boneless Thugs-N-Harmony
- The World Disney Company — Disney + Launch
Use of a Celebrity or Personality
Virtual Event
Virtual Event
Honorable Mentions
- Baker Public Relations — Farewell to 2020 Virtual Parade
- Hotwire — Bringing Zoomtopia to a Global Media Audience for the First Time
- The Brand Guild — Books In Bloom
Virtual Event
Additional Trophies
All winners will receive one complimentary trophy.
If you would like to order additional trophies, click the link below to complete the additional trophy form and email the completed form to Brendan Gannon at [email protected]om. We’ll get working on ordering your additional trophies.
Questions
If you have any questions, please contact Brendan Gannon at [email protected] or 312-960-4407.
