Visit Orlando’s Ian Suarez on the importance of UGC during COVID-19
The social media pro shares how his organization created content to share hope and bolster spirits during a dark time for the tourism industry ahead of his session for Ragan’s Social Media Conference.
Few industries have had a tougher time during the COVID-19 pandemic than the tourism industry. However, from great challenges come the biggest lessons.
Ian Suarez, social media manager for Visit Orlando, will share his top takeaways from the past year and more and tips for reaching audiences on social channels for Ragan’s Social Media Virtual Conference Sept. 9-10. We sat down with him to get a quick preview and learn a little more about the daily routine that he uses to find success for his organization:
1. What’s one thing in your morning routine that sets you up for success for the day ahead?
Suarez: Before turning on the computer, I always try to go for a walk/run to help clear my head, give me some energy, and think about some of the challenges ahead. It helps to align what goals I have for the day and how to tackle them in my head.
2. If you had one word to describe your role, what would it be?
Suarez: Exciting
3. What are you most looking forward to about joining Ragan’s Virtual Social Media Conference?
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