Report: 69% of PR pros pitch 100 journalists or fewer at a time
Data also shows that the more junior your job title, the more likely it is your will have a smaller number of media contacts for an individual pitch.
After almost two years of COVID-19 upheaval, is media relations harder today than it used to be?
According to a poll of media relations pros, the fight to find earned media coverage is actually getting easier. In a report from Agility PR Solutions, media pitching efforts found more success between June 2020 and May 2021.
However, a PR pro’s perspective on the difficulty of the job these days is likely shaped by their seniority level. Top-level pros were more likely to say that media relations has become easier over the past year, compared with entry-level workers.
How big is your media list?
PR practitioners were asked how many journalists were listed on an average outreach list. The majority (69%) said they pitched 100 journalists or fewer.
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